We are pleased to provide 21st Century Golf Readers and Users with a link to the KPMG report. The report, entitled "Golf and the Economic Downturn" provides an overview of golf and the effects of the recession on members, revenues and costs. Read it and see how your club is comparing
Highlights -
50% of courses have seen revenue and profitability fall
Half of the courses have made redundancies or cut costs
70% courses in GB and Ireland have seen negative effects
Overall rounds played in GB&I down by 3%
Revenue down by 6% in GB&I
"For some years the Golf consumer is changing from membership player to green fee player. the recession is speeding up this effect"
"Major trends are declining interest in younger players in club membership, and less frequency of play by casual players"
65% of UK clubs have made cost cutting measures
63% of UK clubs have revised marketing strategy
58% of UK clubs are aiming to improve customer satisfaction